宾夕法尼亚大学传媒/新闻科研项目

University of Pennsylvania Journalism/ Communication Research

科研主题

communication and journalism［新闻与传播］

public opinion, political［政治舆论］

psychology, and mass political［政治心理学与大众政治行为］

behavior, with a particular［行为与特定］

科研课题介绍

The student will be involved in two projects.

1. Opinion leaders in Chinese media

This project aims at identifying opinion leaders cited in news media in China. The student will participate in the content analysis of news articles. Through this project, the student will get a general picture of a research project, and basic research methods for communication studies.

2. Communication theories in daily life

The student will be learning several fundamental theories in communication studies and relating them to daily life. Based on thorough understanding of the theories, the student will produce articles or short videos that explain the theories to the general public. This project will familiarize the student with theories and practical skills in media production.

科研进程摘录

Session 1-2: What is Communication and how do we study it?

The meetings during the first two weeks will be a mixture of lectures and seminar discussions.

Meeting 1: Communication research: a brief history

• Delli Carpini. M. X. (n.d.) Message from the Dean. Retrieved from

 https://www.asc.upenn.edu/about/message-dean.

After this research, you will be able to…

Name the important figures in the foundation of communication research and their contributions;

Explain to your friends what discipline you are studying during the winter break;

Tell the difference between communication and journalism;

Name a few trending topics of communication research.

Session 2: How to read a Communication journal article?

• Top publications – Communication.

https://scholar.google.com/citations?view_op=top_venues&hl=en&vq=hum_communication.

• NIH Library Writing Center: Impact Factor & h-index

http://nihlibrary.campusguides.com/c.php?g=38330&p=244518.

After this research, you will be able to…

Name the top journals in the discipline;

Tell the quality of a journal;

Read a journal article in 5 minutes or in 2 hours.

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Session 3: Exploring sub-areas I

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Session 4: Exploring sub-areas II

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Session 5: Approaches and methods

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Session 6: New trends and the future of Communication research

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Session 7: Defining your research